Authentic Texture & Taste

Hinode Rice brings authentic texture and taste to kitchens across America. Discover premium rice varieties grown with care in California's Central Valley.

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Calrose Rice

White Medium Grain

For everyday recipes and new creations

Brown Jasmine Rice

Gluten Free • Cholesterol Free • Low Sodium

Nutritious whole grain goodness

Black Rice

100% whole grain superfood

With a softer texture

Jasmine Rice

Grown in Thailand

Authentic fragrant rice that inspires culinary greatness

Seasonal Recipes

Wild Rice and Vegetable Frittata

Wild Rice and Vegetable Frittata

Chicken and Wild Rice Salad

Chicken and Wild Rice Salad

Cantonese Fried Rice

Cantonese Fried Rice

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Did you know…

Match your cups to quarts! For best results on the stove top, use a two quart sauce pan for cooking two cups of rice and a three quart sauce pan for cooking three cups of rice.

GF

Naturally Gluten Free

Rice is naturally gluten free and perfect for gluten-sensitive diets

Heart Healthy

Diets rich in whole grain foods may help reduce the risk of heart disease

100%

100% Whole Grain

Our Brown & Black Rice varieties are 100% whole grain

Our Story

For over 100 years, Hinode Rice has been cultivating premium rice in California's Central Valley. Our commitment to quality and tradition has made us a trusted name in American kitchens.

From our family farms to your family table, we ensure every grain meets our highest standards of excellence. Our sustainable farming practices protect the environment while delivering the authentic taste you love.

Rice farming in California Central Valley

From Field to Table

Rice planting
1

Planting

Seeds are carefully planted in flooded fields

Rice growing
2

Growing

Rice plants mature over 4-6 months

Rice harvesting
3

Harvesting

Grain is harvested when perfectly ripe

Rice processing and packaging
4

Processing

Milled and packaged with care

Nutritional Excellence

Rice is a nutritional powerhouse that provides essential nutrients for a healthy lifestyle

Healthy rice bowl with vegetables

Energy Source

Rice provides complex carbohydrates for sustained energy throughout the day

Essential Minerals

Rich in manganese, selenium, and magnesium for optimal body function

B Vitamins

Contains thiamine, niacin, and folate for nervous system health

What Our Customers Say

Happy customer Sarah

Sarah M.

San Francisco, CA

"Hinode Rice has been a staple in our family for years. The quality is consistently excellent and it cooks perfectly every time!"

Happy customer Mike

Mike R.

Los Angeles, CA

"As a chef, I trust Hinode Rice for all my restaurant dishes. The texture and flavor are unmatched. My customers love it!"

Happy customer Lisa

Lisa K.

Sacramento, CA

"The brown jasmine rice is my favorite! It's so nutritious and delicious. Perfect for my family's healthy lifestyle."

Master the Art of Rice Cooking

Perfect rice cooking technique

Perfect Water Ratio

Use 2 cups of water for every 1 cup of rice for fluffy, perfectly cooked grains

Rinse Before Cooking

Rinse rice until water runs clear to remove excess starch for better texture

Let it Rest

After cooking, let rice rest for 5 minutes before fluffing with a fork

Stovetop cooking

Stovetop Method

Traditional and reliable cooking method

Rice cooker

Rice Cooker

Set it and forget it convenience

Instant pot pressure cooking

Instant Pot

Quick pressure cooking method

$1.00 Off Hinode Rice Coupon

Naturally gluten free Hinode Rice at this special price.